Checkout Optimisation – What We Learnt From Years of Tweaks

by Laurence Kellett in Business Supplies, Lunchtime Read, Small Business Tips | posted:


Here’s what we learnt from more than two years of continuous online checkout improvements.   Website optimisation is a constant progression. Not with the intent to squeeze every last penny out of people, but a progression from ‘complex’ to ‘completely straightforward’.  There is no point putting in the hard work to market products or win […]

What is Decision Fatigue?

by Laurence Kellett in Lunchtime Read, Small Business Tips | posted:


What is Decision Fatigue? Throughout the day, we make thousands and thousands of decisions. Some easy, some difficult. Some have no consequences, and some can be incredibly important. From the moment you wake up, your mental strength is being eroded away. Think of it like a counter. You start the day with 1000 decision tokens, […]