If you’re looking to start a blog or add one onto your company website then there are a whole host of Content Management Systems (CMS) available for you to choose from. Of course, like everything, it is better to choose the right one, first time, than it is to figure it out the hard way.
We’ve compiled 10 reasons why WordPress, the most popular blogging CMSon the web, is perfect for your business.
1. Ease of use
After spending just a few hours clicking around on WordPress, you soon realise that it is very intuitive and user friendly. New pages, menus, image management, text editing and managing plugins is all a breeze and can be picked up incredibly quickly. Even some of the more complicated sides to wordPress are laid out in an easily digestible format and don’t take long to get your head around.
2. Fit for a novice
A combination of simple setup, guides to talk you through set up or its basic functionality, WordPress is perfect for a website novice. If you’re looking to start off slow, the default theme looks clean and professional, and adding a new post couldn’t be easier, to get the ball rolling.
3. Search Engines love it
WordPress is set up to be a Search Engine friendly, which is why it is one of the best CMS in terms of working well in the rankings. It allows you to:
Edit permalinks for any post or page to focus on keywords
Tag your posts to help crawlers with internal page navigation
Optimise images, by adding in alt tags, descriptions and captions
Download plugins to allow you to edit Meta description from within a post/page.
4. Easily customisable
WordPress thrives off its customisation simplicity. Clicking through Appearance > Customize provides you with a real-time editor and customisation options. You can change the text colour, font style, header images or page layout and see your site change as you do it. Whether you make use of this front-end customisation, or like to dig into the back-end coding, WordPress is very open to being customised.
5. Built for blogging
Whilst WordPress can be used to everything from a company site, a personal portfolio or even an ecommerce platform, it was primarily built for blogging, which is what it specialises in. If it’s a blog you’re looking to build and maintain, WordPress is the CMS you need.
6. Let Plugins do the work
Plugins are a powerful tool to harness when you start your blog. From rating widgets to SEO management tools, comment systems or more security for your blog – adding complete new features to your blog is as easy as the click of a button. Don’t worry about coding in complicated additions, let the plugins do the hard work.
7. Multiple users
A company blog is rarely the views of one person. It is the views of the company, or a collection of employees representing the company. This makes WordPress’ multiple user support all that bit more useful. You can add or delete users at will, and change their role to control exactly what they can and cannot do on the site.
8. Social media integration
WordPress understands the need for a social push for blogs, which is why it includes sharing buttons, social integration and a link to Google+ for quick and easy Rel=author tags as standard (Despite Google recently confirming they have killed Rel=Author off, this is a good example of great built-in social and search functionality). With customisable sharing buttons and a whole host of services available, from Reddit, to StumbleUpon, Pinterest, Pocket or Tumblr, there’s no shortage of options.
9. Content scheduling
Holidays, weekends, writing in advance? You can schedule posts to go live whenever you want, down to the minute, with WordPress. You won’t have to hop onto a computer and publish a post when you want it to go live anymore, you can write it at your own ease, and schedule it to go live in the future.
10. Mobile responsive coding
If your site doesn’t work on mobile, you can say goodbye to a good percentage of your traffic right off the bat. The WordPress coding is tailored so that right from the get-go it works on mobiles, tablets and various screen sizes, so that you can show up to potential readers no matter what their device of choice is.
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