The Cheeky Panda is a young and innovative company proudly boasting “Ultra Sustainable” products. They offer environmentally friendly alternatives to traditional paper products like toilet rolls, kitchen towels, tissues and wipes by using 100% FSC certified Virgin Bamboo.

The Cheeky Panda Values

the cheeky panda

What is Ultra Sustainable?

Created in 2016, The Cheeky Panda set a goal to disrupt the tissue market. It wasn’t long before they became the first tissue company in the UK to be vegan registered with the Vegan Society, helping to save forests worldwide and the thousands of animals that live in them.

In light of the environmentally damaging properties of regular tissue products, The Cheeky Panda wanted to utilise a more sustainable material, and what better than bamboo? After all, it’s the fastest growing plant in the world, growing up to a metre a day!

What’s more, the shipping and product boxes are made of recyclable and recycled cardboard, and any elements of plastic packaging are either recyclable or treated with d2w to make it biodegradable.

As part of their Carbon Balanced promise, The Cheeky Panda donate a part of every pack sold to help protect rainforests with The World Land Trust. Ultimately, a cradle-to-grave Life Cycle Analysis by Carbon Footprint Ltd concluded that The Cheeky Panda products produce 65% less carbon than conventional tissue.

Why Bamboo?


Tissue products derived from trees rely on slow growth using fertilisers, and the seemingly better recycled alternatives are often full of harmful chemicals.

Bamboo grows 30 times faster than trees, produces 30% more oxygen and absorbs 35% more carbon dioxide. The 100% virgin bamboo used in The Cheeky Panda wipes is hypoallergenic, organic, grown naturally (fertiliser-free!) and 100% FSC certified.

Cutting down a tree leaves a root system that must be dug up before replanting, a process using chemicals and resulting in soil erosion. Bamboo, on the other hand, behaves like a grass: when cut from the root it simply grows back.

Are Bamboo Products Friendly on Skin?

Bamboo is anti-microbial, meaning it doesn’t collect bacteria and is healthier for people’s skin than traditional tree based-tissue.

Positive feedback from customers suffering with sensitive skin and Eczema suggested that The Cheeky Panda tissues were much kinder on the skin. Further investigation showed that the lack of harsh chemicals and natural growing habits of the bamboo help the products to be dermatologically-friendly as well as sustainable.

Cruelty Free Guarantee

At Direct365, we strongly admire The Cheeky Panda’s belief that beauty and household products should be 100% cruelty free.

The Cheeky Panda is approved by a global programme called Leaping Bunny, which requires cruelty free standards over and above legal regulations and is the internationally recognised gold standard for cruelty free products.

All production of The Cheeky Panda items is continuously monitored to ensure that they always adhere to up-to-date Leaping Bunny criteria.

The UK’s First B Corp Tissue Company

The Cheeky Panda is officially a registered B Corp Company. This certification is all about using the power of business to solve social and environmental problems; it assesses businesses on five key impact areas: Governance, Workers, Community, Environment and Customers.

B Corps aim to pursue purpose rather than just profit, described as “a movement of companies who are committed to changing how business operates, who believe business really can be a force for good”.

b corp

At Direct365, we’re proud to support a company that helps to create a sustainable world for future generations through innovative products. We’re always striving to find suppliers that enrich people and the planet without exploiting the environment, and inspire a conscious and healthy lifestyle.

To get your hands on some of these awesome bamboo products, browse our website here.

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