You couldn’t pay me to do it! Changing behaviour with gamification

by Michael in Lunchtime Read, Recycling | posted:


What is Gamification? A computer programmer named Nick Pelling coined the term gamification in 2002. Nick said this is “applying in game-like accelerated user interface design to make electronic transactions both enjoyable and fast” [Nick Pelling]. This meant implementing games into devices like mobile phones to help new users become more comfortable with their device. […]