Some businesses find it easier to give bolder, more eye-catching customer service moments. But regardless of the stunts big businesses pull, you can always offer customers the type of helpful, honest service that customers expect. Customers value good customer service. If you’re unsure how to go about that we’ve created a great blog about creating meaningful customer conversations. Check out these good customer service examples from across the globe.
Great customer service can come in all forms. Many businesses will feel like they can only really offer advice, guidance or a product or service. But customer service is as much about surprising customers and giving them what they need before they need it as it is reacting to their questions. Here are a few example of how other businesses and brands have given their customer great customer service:
Tiger or Giraffe?
Sainsbury’s are not particularly known for their remarkable or unique customer service. Yet one move by their customer and marketing team has gone viral. They responded to a young customer and her mum who stated that tiger bread looked less like a tiger and more like a giraffe. In response to this letter, the team at Sainsbury’s replied, and changed their tiger loaf to be called giraffe bread. Becoming a sensation, Sainsbury’s got a lot of well earned and deserved praise, all for creatively responding to a customer’s letter.
A Great Piz-za Customer Service
Not all customer service efforts have to be expansive or expensive. A bit like this piece of surprising service by Rackspace. One member of Rackspace’s customer service team overheard a customer on their call say that they were hungry. After hearing this, the advisor ordered a pizza to their home that arrived 30 minutes later. While this isn’t a hugely expensive piece of service, the customer will be made up, and I doubt they would move companies easily.
Kindness Doesn’t Cost a Thing
Companies that give their employees the permission to be a little creative with their customer responses often find that their customers and staff are happier and more invested than they think. A great example is the inventive employee from HomeServe, the home utilities service provider. The employee, who noticed that one of their customers was soon turning 100, kept this front of mind. They sent the customer a free home care policy and birthday card marking the occasion. To prove these gestures work, the customer called back, glowing at the chance to thank the business for the gift. This gesture will have travelled, and no doubt friends and family will use the service in future.
Show the L(o)V(e)
Giving customer service teams license to be creative doesn’t need to solely focus on your businesses products or services. Take the team at LV, for example. After learning of a customer’s awful house fire, in which they lost many valued possessions, the team went above and beyond., They sent a card and bought the customer a number of items relating to the customer’s favourite band, James. These items were similar to what the customer had lost during the fire, and these little touches were greatly welcomed during a difficult time.
These are just a few examples of how businesses are creative with their customer service roles. Allowing your team to have creative permission to suggest ideas have the ability empower them. It will give them control over something new in their role and help see the fruits of their labour pay off in a new way.
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