Summer is right around the corner, and whilst it may entail very different levels of custom, depending on what sector your business lies in, there are still some things that every business can do to prepare for the summer season and work on throughout to get the most out of it:
Spruce up your premises
Summer is an exciting and vibrant time, both in and out of work. Go with the creative flow and spruce up your office, both inside and out. Whether it just be moving desks around, trying out new angles and spaces or fully redecorating your premises, a new touch will inspire and energise your employees and customers! While you’re at it, consider waste collection services too!
Read more on this here:
https://www.direct365.co.uk/blog/5-effective-ways-to-make-your-office-more-inspiring/
Have a tidy up
Even though spring is the stereotypical time to clean up your premises, there’s no harm in doing it twice. Read our tips on how to Spring Clean Your Business (and we don’t just mean tidying up…). Having a clean, open and refreshing office to suit the summer vibe will make going to work in the nice weather much more bearable, than being in a messy, crammed, office. Discover our huge choice of general waste bins and waste management products, at highly affordable prices.
Tidying up doesn’t have to mean simply clearing your desk, you can also get to grips with your storage systems, be it de-cluttering your filing cabinets or working through your shared webdrive to tidy it up. This could be the perfect time to join the cloud, if you haven’t already!
Take pictures!
Images are a great way to engage your audience. They grab the eye and get your point across quickly and efficiently. Summer is the perfect time to up your marketing game, don your camera or smartphone and communicate your business messages and brand through taking lots of snaps to engage your customers and add a personal spin to your business.
Summery outside shots, office shots, product pictures or anything else. It the perfect time to try it out!
Follow us on Instagram here:
http://instagram.com/direct365
Use the time wisely, and try something new
Summer is a great time to try something new, no matter what your business type. Many businesses underperform around summer, depending on what they sell and to whom, whereas others, be it bars, restaurants, social clubs or any others, have a very high demand. Both can work to to your advantage.
If you’re the sort of business who experience a slight drop in business around summer, use this time to tackle a new project, like a rebrand or dive into a new social network. If you are in an industry that booms in the summer, looking into promotions or events as a new thing to try!
You could put some time into touching up your website!
https://www.direct365.co.uk/blog/web-design-just-copy-highstreet/
Take care of pests
Summer is the perfect time for pests to venture out and invade your workspace. A valuable and necessary task around the office over the summer is to pest-proof your workplace, inside and out. Pests of all shapes and sizes will be looking to invade and set up camp in your premises this summer, in search of shelter, food and drink. The easiest way to control pests in your workplace, however, is to not let them in to start with. Keeping the door closed to pests promotes a clean office, a well maintained building and a disruption free work day.
Read more on this here:
https://www.direct365.co.uk/blog/keeping-workplace-pest-free/
Look out for major event tie-ins
There’s a lot going on this summer: World Cup, Wimbledon, Commonwealth Games and much more. There’s no reason why you cannot tie in any events with your business to create a buzz. Competitions, specific sales, discount codes, advertising opportunities. The possibilities are endless – Make sure you’re talking about what’s popular, when it happens.
Look into traditional marketing
Summer is the ideal time to push your traditional marketing methods. As people flock for the outdoors, now is your chance to inspire them and brighten their day that little bit more. Fliers, billboards, posters, magazines and more. For many small businesses, traditional marketing is an often untapped resource. Why not try it out for yourself this summer?
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